Pia Kuusniemi has been actively involved in developing Finnish urban planning to a more sustainable path by promoting the importance of natural areas and urban nature for wellbeing. In her design, she emphasizes a special knowledge of the history and characteristics of the place, so that already existing elements can be utilized in the design: resource wisdom and the spirit of the place are the very starting points when starting a new project. She is a founding partner in LOCI Landscape Architects Ltd, and the President of the Association of Finnish Landscape Architects. Kuusiniemi has achieved considerable success also in numerous competitions and competition teams.